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You shall never skip user research

Regular price $22.28 USD
Regular price Sale price $22.28 USD
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"And that is why you shall never skip user research, children."

Lighthearted take on the worst-case scenario in which important decisions were made without user insights or with insufficient insights. Maybe it was a good idea after all to observe and speak with people to understand what their actual needs are. And maybe we should have identified the critical user assumptions that the success of our product plan has been based on and evaluated them earlier.

Quote and design by Jan M. Ahrend, Switzerland. 
Painting "The reading lesson". 


Museum-quality posters made on thick and durable matte paper. Each poster is giclée-printed on archival, acid-free paper that yields brilliant prints to brighten up any room.

  • Paper thickness: 10.3 mil (0.26 mm)
  • Paper weight: 5.57 oz/yd² (189 g/m²)
  • Giclée printing quality
  • Opacity: 94%
  • ISO brightness: 104%
  • Blank product sourced from Japan

Poster Frames

  • Ayous wood .75″ (1.9 cm) thick frame from renewable forests
  • Lightweight
  • Acrylite front protector
  • Hanging hardware included
  • Blank product components in the US sourced from Japan and the US
  • Blank product components in the EU sourced from Japan and Latvia


  • 11″×14″ = 28 x 35.6cm
  • 12″×16″ = 30.5 x 40.6cm
  • 12″×18″ = 30.5 x 45.7cm
  • 16″×20″ = 40.6 x 50.8cm
  • 18″×24″ = 45.7 x 61cm
  • 24″×36″ = 61 x 91.4cm

Shipping & Returns

Estimated shipping price
This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
  • Varies depending on country/items 
  • Rates provided during checkout
  • Items ship within 2–7 business days
Estimated shipping time

10–20 business days, depending on the order address. Note that there may be delays due to the industry-wide slowdown. 


If you're unhappy with the product you've received, then we'd be happy to take it off your hands, or replace it, provided you contact us within a week of receiving the product.

Customs fees

Shipments outside of the USA may incur customs fees, depending on your country of residence. The fee may vary depending on your order value, country limits, and other factors. Startup Vitamins does not take responsibility for possible fees.